Skin profile
Type, undertone, texture, hydration — read from natural light and macro detail.
Powered by MaIA
The AI that reads beauty profiles.
MaIA analyzes selfie data to build a detailed beauty profile for each consumer — skin type, undertone, hair profile, sensitivity, and product preferences. When you submit a product for sampling, MaIA maps its attributes against our consumer database to identify the highest-fit recipients. And because MaIA was built from hundreds of thousands of Brazilian consumer selfies, it reads Latin American skin tones and undertones accurately — where beauty AI trained on mostly US and European faces falls short.
What MaIA reads
Four signals. One precision match.
Hair profile
Strand type, density, condition — from style cues and texture analysis.
Sensitivity & needs
Reaction history, ingredient flags, current concerns.
Preferences
Finishes, formats, brand affinities — built from purchase and browse history.
How it works
From product brief to perfect match.
1
Product profiling
Your product is classified by category, active ingredients, skin/hair type fit, and target consumer attributes.
2
MaIA matching
MaIA cross-references your product profile against 1.2M+ consumer beauty profiles to identify ideal recipients.
3
Delivery & feedback
Products are shipped through glam or Men's Market. Consumers review and rate — closing the feedback loop.
Precision targeting
Who receives your product
Our consumer base is deeply qualified — not just demographically, but by actual beauty behavior and profile.
- Over 1.2 million highly qualified beauty consumers
- 85%+ from Generation Y and Z
- Matched by skin type, hair type, and product affinity — not just age and location
- Active subscribers with real purchase history
Modalities
Sampling channels
Monthly curated deliveries
Products sent through glam or Men's Market monthly subscription boxes — themed, personalized editions that create emotional impact.
Gifted with purchase
Products included as gifts with orders on our e-commerce platforms. The consumer receives your product alongside something they already bought.
Redeemable with points
Products placed in the loyalty club showcase, redeemable with subscriber points — reaching your most engaged consumers.
White-label MaIA
Two products. One engine. Inside your store.
Implement MaIA in your own e-commerce — to lift conversion at the moment of decision, or to run one-to-one beauty consultations at infinite scale. Same engine that powers glam and Men's Market, ship-ready as two complementary products.
Reads the customer.
Your customer takes a selfie on your site. MaIAScan identifies skin type, undertone, hair profile, sensitivity markers, and beauty preferences — the input layer for everything that happens next.
Drop it into your product page, your checkout, or your post-purchase flow. The customer gets to know themselves; you get the data to recommend with confidence.
Closes the sale.
Pairs MaIAScan's customer profile with your product catalog to run a one-to-one beauty consultation. Your customer asks 'what works for my skin?' — MaIAChat answers with specific SKUs from your inventory, explains why each one fits, handles objections, and moves the conversation toward a confident purchase.
Replaces the chatbot. Replaces the static FAQ. Replaces the in-store beauty advisor — at infinite scale, 24 hours a day.
API or front-end widget. Works on Shopify, VTEX, custom stacks. Your design system stays intact; MaIA powers the logic underneath.
Get started
Ready to use MaIA — for sampling, your store, or both?
Tell us about your brand and what you're trying to move. We'll show you which half of MaIA fits — or both.
FAQ
Preguntas frecuentes
¿Qué es el sampling de productos guiado por IA?
El sampling guiado por IA envía muestras de productos a los consumidores con mayor probabilidad de amarlos — y mide lo que ocurre después. MaIA, la IA de B4A, cruza los atributos de tu producto con más de 1,2 millones de perfiles de belleza de consumidores brasileños, para que las muestras lleguen a las personas adecuadas por tipo de piel, perfil capilar y preferencias — y cada entrega devuelve calificaciones, reseñas y señales de recompra.
¿Cómo decide B4A quién recibe mi producto?
MaIA, la IA de belleza de B4A, construye el perfil de belleza de cada consumidor a partir del análisis de selfies y del comportamiento real — tipo de piel, subtono, perfil capilar, sensibilidad y preferencias de producto. Tu producto se clasifica por categoría, ingredientes y público objetivo, y MaIA cruza ambos lados para seleccionar a los destinatarios con mayor afinidad — no solo un segmento de edad o ubicación.
¿Por qué canales se entregan las muestras?
Las muestras se envían por los canales de consumo propios de B4A en Brasil: las cajas de suscripción mensuales de glam y Men's Market, regalos incluidos en pedidos de e-commerce y canjes con puntos de fidelidad. El consumidor recibe tu producto en un contexto en el que ya confía, lo califica y escribe reseñas — cerrando el ciclo de feedback.
¿Qué datos reciben las marcas de una campaña de sampling?
Feedback estructurado a nivel de consumidor: calificaciones de producto, reseñas escritas y señales de recompra, todo conectado a perfiles de belleza detallados. Como B4A conoce el perfil de piel y cabello de cada destinatario, la marca ve no solo si a la gente le gustó el producto, sino exactamente para quién funcionó — evidencia que orienta lanzamientos, claims y estrategia de canal.
¿Puedo usar MaIA dentro de mi propia tienda online?
Sí. MaIA white-label se entrega como dos productos: MaIAScan, que lee el perfil de piel y cabello del cliente a partir de una selfie en tu sitio, y MaIAChat, que conduce asesorías de belleza uno a uno y recomienda productos de tu propio catálogo. La integración es vía API o widget de front-end y funciona en Shopify, VTEX y stacks personalizados.
Contáctanos
¿Quieres conectar tu marca a la mayor red de creadores de belleza del mundo y a la IA que la opera?
B4A Serviços de Tecnologia e Comércio S.A.
Avenida Jornalista Roberto Marinho, nº 85, 17º Andar (Conjuntos 171 e 172), Cidade Monções - CEP 04576-010 - Cidade de São Paulo, Estado de São Paulo