Wella
New on B4A Connect
One of the world's most iconic hair-care brands plugs into the B4A intelligence layer.
Real campaigns from real brands. The intelligence layer at work across experimentation, creator marketing, beauty intelligence, and distribution.
New on B4A Connect
One of the world's most iconic hair-care brands plugs into the B4A intelligence layer.
New on B4A Connect
The Brazilian skincare phenomenon teams up with B4A across the full marketing funnel.
5x return · R$500K revenue
Influencer-led campaign that turned reach into measurable revenue.
Read the caseSeeding → real intent
Qualified experimentation that translated authentic trial into measurable purchase intent.
Read the caseAuthentic content at scale
A coordinated wave of micro-creator content launching the new line.
Read the caseStrategy reset
Market intelligence that reframed the brand's positioning across categories.
Read the caseDecisions, with evidence
Consumer signal turned into category-level strategic decisions.
Read the caseFull-funnel lift
Full-funnel digital marketing across creators, social, CRM, and on-site media.
Read the caseDirect-to-consumer velocity
Online sales channel activated through the B4A Commerce Connect module.
Read the caseEngagement → conversion
Creator engagement that converted into measurable salon traffic and sales.
Read the caseAll B4A products, one brand
B4A Connect's full stack: experimentation, creator marketing, beauty intelligence, and distribution working in concert.
Read the caseMulti-channel coordinated
Reaching beauty lovers across every touchpoint with a coordinated 360º campaign.
Read the caseSales + awareness lift
Awareness and conversion working together to grow a fast-rising brand.
Read the caseAudience + sales growth
Strategy that grew the audience while compounding sales month over month.
Read the caseValue perception, lifted
Brand expansion campaign that re-positioned Hinode in the premium beauty conversation.
Read the caseNew audience unlocked
Targeted campaigns that opened a new consumer segment for the brand.
Read the caseGrowth on B4A Connect
Multi-pillar growth play across the men's grooming category.
Read the caseB4A Serviços de Tecnologia e Comércio S.A.
Avenida Jornalista Roberto Marinho, nº 85, 17º Andar (Conjuntos 171 e 172), Cidade Monções - CEP 04576-010 - Cidade de São Paulo, Estado de São Paulo