Purchase momentum
Real consumer purchase data from glam and Men's Market — what's actually being bought, not just searched.
Powered by TendencyAI
The AI that reads the market before it moves.
TendencyAI monitors two streams simultaneously: real consumer purchase behavior from glam and Men's Market, and content performance from 25,000+ bflus on bfluence. When a product category starts gaining purchase momentum and its creator content starts outperforming benchmarks, TendencyAI flags it as an emerging trend — before it shows up in traditional surveys or analyst reports.
What TendencyAI reads
Four signals. One trend before it peaks.
Creator content velocity
Performance signal from 25,000+ bflus on bfluence — which formats and references are accelerating.
Cohort shifts
Which demographic, skin-type, and geographic segments are driving the change — and which are quietly switching out.
Closed-loop convergence
Where purchase signal and creator content signal point at the same thing — the moment a trend becomes real.
By the numbers
What feeds the engine.
+100 million
data points generated
+70 thousand
surveys completed
+30 thousand
monthly respondents
+1 million
beauty profile responses
Beyond the AI
TendencyAI is the engine. Research is the layer on top.
Some questions need more than signal. Our BI and consumer-psychology experts design quantitative and qualitative research alongside TendencyAI — adding depth when continuous trend monitoring isn't enough.
TendencyAI
Closed-loop trend intelligence running continuously across glam, Men's Market, and bfluence.
Quantitative research
Digital surveys with 25%+ response rates — well above market average. Statistically rigorous answers in days, not weeks.
Qualitative research
Deep behavioral and psychological exploration. Designed by our BI + consumer-psychology team to surface the why behind the data.
What you get
Reports that decide product moves.
Emerging category signals
Regular reports surfacing which product categories, ingredients, and formats are gaining momentum in real consumer purchases.
Who's buying what
Demographic and behavioral breakdowns of which consumer segments are driving trends — age, skin type, geography, and more.
Content that converts
Identify which content formats and creator profiles are driving the highest conversion rates in your category right now.
Use cases
How brands use it
Product launch timing
Know when a trend is at the right inflection point — early enough to be first, late enough to have a real market.
Innovation pipeline
Feed emerging trend signals directly into your R&D roadmap. Replace gut feel with purchase-validated consumer demand.
Content strategy
Identify which ingredients, formats, and use cases are driving engagement and purchase in your category — and brief your creators accordingly.
Competitive positioning
Understand where competitors are losing share and which consumer segments are actively switching — before it's visible in quarterly market reports.
Flagship study
The Beauty Blueprint.
A yearly comprehensive study by B4A's Business Intelligence team — investigating and monitoring the behaviors and preferences of an engaged base of beauty consumers. Five editions and counting; referenced by leading market analysts.
Download past editions
Where it's been cited
Natura&Co. (NTCO3): What the Beauty Blueprint 2022 Research Told Us
Beauty: when buying, women listen to experts; men, websites
Beauty consumption trends
Get started
Stop reacting to trends. Start predicting them.
TendencyAI is available as a subscription intelligence product. Talk to us about your category and reporting cadence.
B4A Serviços de Tecnologia e Comércio S.A.
Avenida Jornalista Roberto Marinho, nº 85, 17º Andar (Conjuntos 171 e 172), Cidade Monções - CEP 04576-010 - Cidade de São Paulo, Estado de São Paulo