Purchase momentum
Real consumer purchase data from glam and Men's Market — what's actually being bought, not just searched.
Powered by TendencyAI
The AI that reads the market before it moves.
TendencyAI monitors two streams simultaneously: real consumer purchase behavior from glam and Men's Market, and content performance from 25,000+ bflus on bfluence. When a product category starts gaining purchase momentum and its creator content starts outperforming benchmarks, TendencyAI flags it as an emerging trend — before it shows up in traditional surveys or analyst reports.
What TendencyAI reads
Four signals. One trend before it peaks.
Creator content velocity
Performance signal from 25,000+ bflus on bfluence — which formats and references are accelerating.
Cohort shifts
Which demographic, skin-type, and geographic segments are driving the change — and which are quietly switching out.
Closed-loop convergence
Where purchase signal and creator content signal point at the same thing — the moment a trend becomes real.
By the numbers
What feeds the engine.
+100 million
data points generated
+70 thousand
surveys completed
+30 thousand
monthly respondents
+1 million
beauty profile responses
Beyond the AI
TendencyAI is the engine. Research is the layer on top.
Some questions need more than signal. Our BI and consumer-psychology experts design quantitative and qualitative research alongside TendencyAI — adding depth when continuous trend monitoring isn't enough.
TendencyAI
Closed-loop trend intelligence running continuously across glam, Men's Market, and bfluence.
Quantitative research
Digital surveys with 25%+ response rates — well above market average. Statistically rigorous answers in days, not weeks.
Qualitative research
Deep behavioral and psychological exploration. Designed by our BI + consumer-psychology team to surface the why behind the data.
What you get
Reports that decide product moves.
Emerging category signals
Regular reports surfacing which product categories, ingredients, and formats are gaining momentum in real consumer purchases.
Who's buying what
Demographic and behavioral breakdowns of which consumer segments are driving trends — age, skin type, geography, and more.
Content that converts
Identify which content formats and creator profiles are driving the highest conversion rates in your category right now.
Use cases
How brands use it
Product launch timing
Know when a trend is at the right inflection point — early enough to be first, late enough to have a real market.
Innovation pipeline
Feed emerging trend signals directly into your R&D roadmap. Replace gut feel with purchase-validated consumer demand.
Content strategy
Identify which ingredients, formats, and use cases are driving engagement and purchase in your category — and brief your creators accordingly.
Competitive positioning
Understand where competitors are losing share and which consumer segments are actively switching — before it's visible in quarterly market reports.
Flagship study
The Beauty Blueprint.
A yearly comprehensive study by B4A's Business Intelligence team — investigating and monitoring the behaviors and preferences of an engaged base of beauty consumers. Five editions and counting; referenced by leading market analysts.
Download past editions
Where it's been cited
Natura&Co. (NTCO3): What the Beauty Blueprint 2022 Research Told Us
Beauty: when buying, women listen to experts; men, websites
Beauty consumption trends
Get started
Stop reacting to trends. Start predicting them.
TendencyAI is available as a subscription intelligence product. Talk to us about your category and reporting cadence.
FAQ
Frequently asked questions
What is TendencyAI?
TendencyAI is B4A's trend-intelligence engine for beauty. It combines real purchase signals from B4A's consumer network with creator content performance to detect emerging beauty trends weeks before they peak — so brands can act on a trend while it's still an opportunity, not a headline.
How is TendencyAI different from trend tools based on search and social data?
Most trend tools scrape search queries and social mentions — what people talk about. TendencyAI is built on observed behavior inside B4A's own ecosystem: what Brazilian consumers actually buy, review and repurchase, combined with which creator content genuinely performs. That first-party view separates real demand from passing noise.
What questions can B4A's beauty intelligence answer?
Typical briefs include emerging trend and category detection in Brazil, competitor benchmarking, claim and ingredient resonance, and post-launch tracking. Because the data comes from B4A's consumer and creator network, answers reflect real Brazilian beauty behavior rather than survey intentions.
Does the data cover markets outside Brazil?
The core network is Brazilian — the world's third-largest beauty market and the reference market for Latin America. Global brands use B4A's Brazil data as a leading indicator for Latin American expansion and for multicultural consumer segments in other regions.
Can I validate a product or concept before launching it?
Yes. TendencyAI's intelligence connects directly to B4A's experimentation service: concepts can be tested with profiled consumers, and physical products validated through MaIA-guided sampling with structured ratings and reviews — evidence in weeks instead of months.
Contact Us
Want to plug your brand into the world's largest beauty creator network and the AI behind it?
B4A Serviços de Tecnologia e Comércio S.A.
Avenida Jornalista Roberto Marinho, nº 85, 17º Andar (Conjuntos 171 e 172), Cidade Monções - CEP 04576-010 - Cidade de São Paulo, Estado de São Paulo