B4A — The Beauty AI Company

Through B4A Connect technology and the work of our Business Intelligence team, B4A helps brands gain a better understanding of the market and their consumers. By gathering data from consumers, we are able to accurately answer the questions companies want to ask to drive their businesses forward.

Technology

Through the B4A Data Connect module, we apply research with scalable technology that ensures accurate results, with high return and agility

Experts

Our BI and consumer psychology experts strategically design the research to extract information that meets the brand's needs

+100 million

data points generated

+70 thousand

surveys completed

+30 thousand

monthly respondents

+1 million

beauty profile responses

Our tools at your disposal

Meta Analysis

We use algorithms and machine learning to identify trends, compare information, and track changes in beauty consumption

Quantitative Research

Conducted entirely digitally, our quantitative research offers response rates (25%) well above the market average

Qualitative Research

Investigates consumer behavior in a more in-depth and subjective way, with data cross-referencing and market comparisons

Insights to boost your business

Brand Evaluation

Understand how the brand is perceived and evaluated by its target audience

Market Trends

Stay informed about market transformations and upcoming demands

Consumer Habits

Discover how consumers behave and how they relate to a specific category

Purchase Decision

Understand why consumers choose certain products and what factors influence their decisions

Beauty Blueprint

Discover Your Consumer’s Plans

The Beauty Blueprint is a yearly comprehensive study by B4A's Business Intelligence team aimed at investigating and monitoring behaviors and preferences of an engaged and interested base of beauty lovers.