Services Qualified experimentation Marketing 360º & bfluence Market intelligence Sales channel Cases

Creators

English (EN)Portuguese (PT)Spanish (ES)

Thesis

Institutional

Consumers

Brands

Services Qualified experimentation Marketing 360º & bfluence Market intelligence Sales channel Cases

Creators

English (EN)Portuguese (PT)Spanish (ES)

B4A Connect — Pillar

Sales channel

Our ecosystem is anchored by two of the highest-revenue beauty stores in the Americas — glam and Men's Market. Both run on B4A Connect, using AI to deliver the right product, at the right moment, to the right person.

B4A Connect

Technology for Smart Sales

Our beauty ecosystem is anchored by two of the highest-revenue beauty stores in the Americas — glam and Men's Market. Both run on the B4A Connect platform, using AI and data from millions of consumers to deliver the right product, at the right moment, to the right person.

Big Data

Using algorithms and machine learning, we leverage data collected from consumers—such as physical attributes (skin type, hair type, etc.), reviews, and consumption preferences—to create intelligent offers

Social Selling

Through the connection with the bfluence app, we transform thousands of nano and micro influencers into a powerful online sales force

glam and Men's Market

The two largest beauty clubs in Latin America that offer fully customized consumer experiences for each customer, making purchasing products more profitable, convenient and fun

Personalized Beauty Experiences

In just a few clicks, a website that adapts to each consumer’s profile, displaying the most suitable products and offers.

Algorithms and machine learning

Demographic data and beauty profile

More than just a store, a Beauty Club

Free shipping, hassle-free

By sending products along with subscriptions, we are the only beauty e-commerce in Brazil capable of offering completely free shipping to consumers without passing costs to partner brands, enabling brands to sell low ticket items avoiding the usual prohibitive freight costs

Competitive prices, without loss

The Social Selling techniques of our ecosystem ensure a high volume of transactions with low or near-zero acquisition costs. This allows us to offer the best prices to the end consumer

A community of ambassadors

Through gamification strategies, we encourage thousands of highly qualified consumers to be active on social media, participating in campaigns with partner brands, and actively promoting their products

Influencer & Social Connect

Your online sales team

Fully integrated with the store, we use Social and bfluence platforms to manage projects with nano and micro influencers in a fully digital and automated way. This allows us to run campaigns with thousands of profiles simultaneously, combining reach, engagement, and conversion.

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Influencer & Social Connect

Your online sales team

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Multiply your sales channels with personalized stores from our influencers

Our platform allows digital influencers to create customized product collections on separate pages that function as their own online stores. This way, we can multiply the sales channels for your products online.

Multiply your sales channels with personalized stores from our influencers

Quick and Simplified Sales Process

Deal Closed

Definition of commercial and pricing rules

Store Setup

Registering products on the e-commerce platform and customizing the page

Sales

Executing sales from all B4A acquisition channels

Product Shipping

B4A handles the entire packaging and logistics process to the customer’s doorstep

Money Transfer

After calculating the month’s sales, we transfer the corresponding amounts

Sales channel

Technology for Smart Sales

Big Data

Social Selling

glam and Men's Market

Personalized Beauty Experiences

More than just a store, a Beauty Club

Free shipping, hassle-free

Competitive prices, without loss

A community of ambassadors

Your online sales team

Your online sales team

Multiply your sales channels with personalized stores from our influencers

Multiply your sales channels with personalized stores from our influencers

Quick and Simplified Sales Process

Deal Closed

Store Setup

Sales

Product Shipping

Money Transfer

Clients