Distribution at scale

Higher conversion because the right people see the right products.

B4A's distribution isn't a generic marketplace listing. Your products are placed into a personalized commerce experience — where MaIA matches products to consumer profiles, TendencyAI ensures you're featuring what's in demand, and BIA-matched creators drive qualified traffic to your listings.

AI-powered products

Three AI products working for your distribution

Personalized placement

MaIA

Right product, right consumer.

MaIA maps your product attributes to consumer beauty profiles — ensuring your products surface for the consumers most likely to buy them, not just anyone browsing.

Demand-led featuring

TendencyAI

Feature what's trending.

TendencyAI signals which of your products are gaining consumer demand momentum. We feature those products more prominently — maximizing sell-through.

Creator-driven traffic

BIA

Creators who convert.

BIA matches bflus to your specific product pages — creators whose audiences actually fit your product's consumer profile. They drive traffic that converts, not just impressions.

How it works

How distribution works

1

Product onboarding

Your products are listed on glam and/or Men's Market. Each product is profiled by attributes, category, and target consumer.

2

AI-powered placement

MaIA matches your products to consumer profiles in real time. TendencyAI flags trending products for elevated placement.

3

Creator amplification

BIA identifies and activates the bflus whose audiences match your product's consumer profile — driving targeted, high-intent traffic.

4

Performance & optimization

You receive ongoing reporting on conversion rates, audience data, and trend signals — enabling continuous product and campaign optimization.

Proven results

The B4A distribution network

500+

beauty brands distributed through B4A's network

1.2M+

active beauty consumers with detailed profiles

25K+

creator bflus available to amplify your products

2

high-revenue beauty stores — glam and Men's Market

Get started

List your products on B4A's network.

Talk to us about your catalog and we'll show you exactly how AI-powered placement and creator amplification works for your brand.

B4A Serviços de Tecnologia e Comércio S.A.

Avenida Jornalista Roberto Marinho, nº 85, 17º Andar (Conjuntos 171 e 172), Cidade Monções - CEP 04576-010 - Cidade de São Paulo, Estado de São Paulo

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