Skin profile
Type, undertone, texture, hydration — read from natural light and macro detail.
Powered by MaIA
The AI that reads beauty profiles.
MaIA analyzes selfie data to build a detailed beauty profile for each consumer — skin type, undertone, hair profile, sensitivity, and product preferences. When you submit a product for sampling, MaIA maps its attributes against our consumer database to identify the highest-fit recipients.
What MaIA reads
Four signals. One precision match.
Hair profile
Strand type, density, condition — from style cues and texture analysis.
Sensitivity & needs
Reaction history, ingredient flags, current concerns.
Preferences
Finishes, formats, brand affinities — built from purchase and browse history.
How it works
From product brief to perfect match.
1
Product profiling
Your product is classified by category, active ingredients, skin/hair type fit, and target consumer attributes.
2
MaIA matching
MaIA cross-references your product profile against 1.2M+ consumer beauty profiles to identify ideal recipients.
3
Delivery & feedback
Products are shipped through glam or Men's Market. Consumers review and rate — closing the feedback loop.
Precision targeting
Who receives your product
Our consumer base is deeply qualified — not just demographically, but by actual beauty behavior and profile.
- Over 1.2 million highly qualified beauty consumers
- 85%+ from Generation Y and Z
- Matched by skin type, hair type, and product affinity — not just age and location
- Active subscribers with real purchase history
Modalities
Sampling channels
Monthly curated deliveries
Products sent through glam or Men's Market monthly subscription boxes — themed, personalized editions that create emotional impact.
Gifted with purchase
Products included as gifts with orders on our e-commerce platforms. The consumer receives your product alongside something they already bought.
Redeemable with points
Products placed in the loyalty club showcase, redeemable with subscriber points — reaching your most engaged consumers.
White-label MaIA
Two products. One engine. Inside your store.
Implement MaIA in your own e-commerce — to lift conversion at the moment of decision, or to run one-to-one beauty consultations at infinite scale. Same engine that powers glam and Men's Market, ship-ready as two complementary products.
Reads the customer.
Your customer takes a selfie on your site. MaIAScan identifies skin type, undertone, hair profile, sensitivity markers, and beauty preferences — the input layer for everything that happens next.
Drop it into your product page, your checkout, or your post-purchase flow. The customer gets to know themselves; you get the data to recommend with confidence.
Closes the sale.
Pairs MaIAScan's customer profile with your product catalog to run a one-to-one beauty consultation. Your customer asks 'what works for my skin?' — MaIAChat answers with specific SKUs from your inventory, explains why each one fits, handles objections, and moves the conversation toward a confident purchase.
Replaces the chatbot. Replaces the static FAQ. Replaces the in-store beauty advisor — at infinite scale, 24 hours a day.
API or front-end widget. Works on Shopify, VTEX, custom stacks. Your design system stays intact; MaIA powers the logic underneath.
Get started
Ready to use MaIA — for sampling, your store, or both?
Tell us about your brand and what you're trying to move. We'll show you which half of MaIA fits — or both.
B4A Serviços de Tecnologia e Comércio S.A.
Avenida Jornalista Roberto Marinho, nº 85, 17º Andar (Conjuntos 171 e 172), Cidade Monções - CEP 04576-010 - Cidade de São Paulo, Estado de São Paulo